Privacy Policy

Last updated: July 18, 2025

Ville Belle ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website or make a purchase.

1. Information We Collect

When you interact with our Website, we may collect various types of information, including:

1.1. Information You Provide Directly

Contact & Account Information: Your name, email address, phone number, shipping address, and billing address when you make a purchase, create an account, or subscribe to our newsletters.
Payment Information: Details required to process your payments, such as credit card numbers (though these are processed directly by our secure payment partners and are not stored on our servers), PayPal details, or other payment service information.
Communications: Information you provide when you contact us with inquiries, feedback, or customer support requests.

1.2. Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and Browse activity:

Device Information: Your IP address, web browser type, operating system, time zone, and unique device identifiers.
Usage Information: Details about how you interact with our Website, including pages viewed, products viewed, referring/exit pages, clickstream data, and dates/times of access.
Cookies & Tracking Technologies: We use cookies, web beacons, and similar technologies to collect this information. Cookies are small data files stored on your device that help us improve your Browse experience, analyze site traffic, remember your preferences, and personalize content.

1.3. Information from Third Parties

We may receive information about you from third-party service providers (e.g., analytics providers, advertising networks, fraud prevention services) to supplement information you provide. This data helps us improve our services and marketing efforts.

2. How We Use Your Information

We use the information we collect for the following purposes:

Order Processing & Fulfillment: To process your purchases, confirm your orders, manage payments, and ship your products.
Customer Service: To communicate with you about your orders, respond to your inquiries, and provide customer support.
Marketing & Promotions: To send you promotional emails, newsletters, and special offers if you have opted in. This may include personalized recommendations based on your Browse and purchase history.
Website Improvement: To analyze Website usage, understand customer preferences, troubleshoot issues, and enhance the functionality and user experience of our Website.
Security & Fraud Prevention: To protect against fraudulent transactions, unauthorized access, and other illegal activities.
Legal Compliance: To comply with applicable laws, regulations, legal processes, and enforceable governmental requests.
Business Operations: For internal business purposes such as data analysis, audits, and developing new products or services.

3. Sharing Your Information

We do not sell your personal information to third parties. We may share your information with trusted third parties only in the following circumstances:

Service Providers: We share information with third-party companies that perform services on our behalf to operate our business, such as:
- Payment Processors: Companies like Visa, Mastercard, American Express, Discover, JCB, China UnionPay, Diners Club, Electron, Maestro, Apple Pay, Google Pay, PayPal, Afterpay, Affirm, and Klarna, which securely process your payment transactions.
- Shipping & Fulfillment Partners: Carriers and logistics providers who handle product delivery.
- Marketing & Analytics Platforms: Providers of email marketing services, advertising networks, and website analytics tools (e.g., Google Analytics).
- IT & Support Services: Companies providing website hosting, data storage, and customer support tools.
Legal Compliance & Protection: When required by law (e.g., in response to a subpoena, court order, or governmental request), or when we believe it's necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
Business Transfers: In connection with a merger, acquisition, sale of assets, or other corporate transaction, your personal information may be transferred as part of the business assets.
With Your Consent: We may share your information with your explicit consent for specific purposes not otherwise covered by this policy.

4. Email Communications

If you choose to opt in to our email communications, you will receive occasional updates about new arrivals, promotions, and special offers. You can easily unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any of our promotional emails or by contacting us directly.

5. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your Browse experience, remember your preferences, analyze website traffic, and personalize content and advertising.

What are Cookies? Cookies are small text files placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
How We Use Them: We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until they expire or you delete them). These cookies help us to:
- Remember items in your shopping cart.
- Understand how you use our Website.
- Provide personalized content and ads.
Your Choices: Most web browsers are set to accept cookies by default. You can usually modify your browser settings to decline cookies or to notify you when a cookie is being placed. However, please be aware that disabling cookies may affect the functionality of our Website and limit your ability to use certain features.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. When your personal information is no longer needed, we will securely delete or anonymize it.

8. Your Privacy Rights

Depending on your place of residence, you may have specific rights regarding your personal information. Vive Belle is committed to honoring these rights.

Access: You may request access to the personal data we hold about you.
Correction: You may request that we correct or update any inaccurate or incomplete personal data.
Deletion: You may request the deletion of your personal data, subject to certain legal exceptions (e.g., data needed for transaction records).
Opt-Out of Marketing: You can withdraw your consent to receive marketing emails at any time (as described in Section 4).
Objection/Restriction: You may object to or request restrictions on certain processing of your personal data.
Data Portability: You may request to receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us using the information provided in Section 10. We will respond to your request within the timeframe required by applicable law. For your protection, we may need to verify your identity before processing your request.

9. Children’s Privacy

Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as quickly as possible. For users who are minors but above 13, please refer to our Terms & Conditions (Section 2) regarding eligibility and consent.

10. Links to Other Websites

Our Website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party websites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top of the policy. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us at:

Email: info@shopvivebelle.com